If you are looking for a one-dimensional list, you won’t find it here. We can enhance your ho-hum generic direct mail campaign with a multi-pronged approach fine tuning your target audience. Continuously updated direct mail lists allow you to:
- Find your optimal audience
- Grow your sales
- Boost your profits
With access to multiple consumer and business databases, we bring options to the table that are accurate and affordable.
- Consumer Data- Target generic consumers or consumers with a special interest
- Business Data – New businesses, large businesses, small businesses, SOHO, you name it, we can get it
- Resident/Occupant Saturation Data- An affordable way to market, hitting virtually every mail box to ensure complete coverage of your product
Traditionally, guaranteed high response rates secured direct mail as the favored way to market. Tried and true is good, but in today’s fast-paced world, the quicker you get your product in front of your customers, the better your chances to beat the competition. In 2008 the marketing scales tipped in favor of email. As the popularity of email marketing increases, new statistics prove the benefits of email over direct mail.
Numbers don’t lie.
- Email can outperform direct mail overall by as much as 20%
- E-mailings sent to outside lists generate an almost 10% higher response rate than traditional direct mail
- Emails targeting house files achieve an even higher rate of response, with close to 20% returns
At Wave Direct, we are experts in “e-telligence” and educate our clients on the best practices of a successful email campaign. From testing your top-performing subject line to optimal deployment days to Can SPAM compliancy, we work with you to guarantee winning results.
How can email help your business?
- Save Money. Avoid the heavy cost of print, postage and returns associated with a direct mail campaign
- Changes, changes, changes. During the testing phase of an email campaign, you can modify your creative, fine tune your subject line, and beef up your message
- Need for speed. Get instant results. Your prospect gets your message immediately and responses can literally pour in seconds after deployment. If you want to market to your current house file…we can do that. We have the technology to set up, send and track your emails. Our email management team can quickly turn around any project large or small.
Email marketing isn’t a fad, it’s here, it’s now, it’s “e-telligent”.
Looking for ways to boost response rates? Need to increase your lead-gen efforts? The phone is your friend.
Consider a follow-up telemarketing campaign to a deployed email list or postal drop. Statistics show a remarkable 7-8% increase in response rates from a simple telemarketing call.
Don’t Let Cold-Calling Leave You in the Cold.
Long considered ritual in any sales organization, outbound dialing or cold-calling is a sure-fire method to reach out to your customers. However, spending unnecessary time on the phone trying to get to the right prospect is counter-productive. That’s where we come in. We offer the most current telemarketing files on the market. We can geo-select or choose specific demographics to get you the best contacts to call.